Battle Net
Sep 21, 2016 - We're going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We'll just be referring to our various products and. Patch my tomtom system login. Sep 18, 2019 Blizzard Battle.net - Stay connected with your friends wherever you are The Blizzard Battle.net Mobile App lets you stay connected with your friends wherever you are. Chat with friends, see what game they're playing, and add new ones - right from your mobile device. Chat with friends: With mobile chat, it's easier to coordinate play time, discuss strategies, or just stay in touch. A new chapter of the epic Warcraft saga is coming. Discover what the future holds for World of Warcraft including new features, gameplay, story, and more!
Blizzard Entertainment’s meandering approach to rebranding its well-known Battle.net service has taken another turn, as the company now and attach the word “Blizzard” to it. Yes, that’s right — the game company’s storied online platform and storefront shall henceforth be known as “Blizzard Battle.net.” The company says this move should help respect the “shared history” of the service while also allowing Blizzard to align its corporate marketing and branding under a unified name. “Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996,” reads the company’s statement, which was posted this afternoon to the company’s blog. “The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well.
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Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.”. Blizzard thinks of Battle.net as the “central nervous system” for its games Blizzard, which, in addition to World of Warcraft, makes the hugely popular team shooter Overwatch and a number of the world’s most beloved strategy games, that it was moving away from the Battle.net name. Launched back in 1996, Battle.net has been how every player of a Blizzard game has authenticated their online account and, more recently, purchased and launched Blizzard-made games on PC. The company said at the time that the change was aimed at cutting down on confusion and helping unify marketing as Blizzard content moved beyond the game itself and outward to Facebook Live, Twitch, YouTube, and other platforms. “Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls — Blizzard and Battle.net,” Blizzard said in its statement at the time.
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The replacement, it seems, was something called Blizzard Launcher. Yet it appears the rebranding effort hasn’t gone all that well, as the Battle.net name was still showing up in official marketing material and in various places across the company’s websites and apps.
(When game developer Bungie announced back in May that Destiny 2, fans scratched their heads at the name’s unexplained revival.) Now, in acknowledging the fumble, Blizzard seems ready to move forward with an approach that should appease all parties, even if it does make an iconic name in PC gaming sound like a bit of garbled marketing speak.